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MGT 410E: Competitor (EMBA): Home

About this Guide

This guide was developed for MGT410 with the goal of helping you research companies and industries using sources that will help give you insight into company strategy. While 10-Ks and annual reports are a good place to start, there are a wealth of other sources available. Using a variety of resources can help you gain insight into strategic and environmental issues that are relevant to your company or industry of interest.

  • Not sure where to start? Think about who would have an interest in the information you are looking for. Other companies? Investors? Governments? Suppliers? Understanding who might benefit from information can help you figure out where to look.

  • The best research draws from and compares multiple sources. This doesn't mean you have to find every report, but compare a few! 

  • Be smart! Remember, even (especially!) the most seemingly unbiased reports and associations can have motives. Numbers are numbers, but always be mindful of agendas, presentation, and whether or not information is reliably sourced.

  • Looking for more resources? The Business Research Guide organizes all of our resources related to business, without the company and industry research framework. Be sure to check here too!


Library Overview Sessions

September 10 at 8:00pm ET

Library Session for MGT 410E

In this session, the Business & Management Librarians from Yale University Library will provide an overview of resources that feature key information on companies and industries. This session will be recorded.

September 12 at 8:00pm ET

Library Resource Q&A for MGT 410E

In this session, the Business and Management Librarians from Yale University Library will be available to answer questions and offer suggestions for finding company and industry information.

Links to both sessions are available in the Canvas course site. 

Using Library Resources

Researchers are responsible for ensuring that their use complies with the publishers' license agreements with Yale University.  

Please refer to our policies on E-Resources Access and Use for more information. 

To access library licensed resources use the Yale Secure wifi connection while on-campus. 
Off Campus? Use VPN to access library resources.

Librarian for Business & Management

Business and Management Librarians's picture
Business and Management Librarians
Marx Science and Social Science Library
Yale University Library
219 Prospect Street - Concourse Level

Schedule an appointment

Please Note: In alignment with Yale University's response to COVID-19, all appointments for research help will take place online.