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MGT 410E: Competitor (EMBA): Home

About this Guide

This guide was developed for MGT410 with the goal of helping you research companies and industries using sources that will help give you insight into company strategy. While 10-Ks and annual reports are a good place to start, there are a wealth of other sources available. Using a variety of resources can help you gain insight into strategic and environmental issues that are relevant to your company or industry of interest.

  • Not sure where to start? Think about who would have an interest in the information you are looking for. Other companies? Investors? Governments? Suppliers? Understanding who might benefit from information can help you figure out where to look.

  • The best research draws from and compares multiple sources. This doesn't mean you have to find every report, but compare a few! 

  • Be smart! Remember, even (especially!) the most seemingly unbiased reports and associations can have motives. Numbers are numbers, but always be mindful of agendas, presentation, and whether or not information is reliably sourced.

  • Looking for more resources? The Business Research Guide organizes all of our resources related to business, without the company and industry research framework. Be sure to check here too!


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Librarian for Business & Management

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Business and Management Librarians
Center for Science and Social Science Information
Yale University Library
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