Curated by: Melissa Grafe, Ph.D, with contributions from Medical Historical Library staff and students
For well over a century, the tobacco industry has been selling smoke in America and abroad: marketing the very idea of smoking with the slick and calculated use of celebrity testimonials, promises of health benefits, memorable slogans, promotional sweepstakes, and more. Selling Smoke exhibits a wide array of tobacco advertising alongside anti-smoking campaign materials, drawn from the William Van Duyn collection of magazine advertisements, ephemera, articles, and pamphlets related to tobacco and cigarette-smoking. Additional anti-smoking posters from the Medical Historical Library’s collections represent national and international efforts to eliminate smoking worldwide.
Originally displayed in the Medical Library in 2014, the updated Selling Smoke exhibition explores the complicated history of tobacco advertising and anti-smoking campaigns.
Curators: Amy DePoy, Geeta Rao, Leland Stange, Zachary Lee Nazar Stewart
This exhibit highlights research done in Yale University Library collections by four students, each of whom has curated one section of the exhibit.
The four student curators and their exhibit topics are:
• “Blanche Knopf: Publishing the Harlem Renaissance,” curated by Amy DePoy ’19
• “Femininity, Feminism, and the Fight Over Smoking: How Virginia Slims and the American Cancer Society Captured the Attention of Twentieth-Century Women,” curated by Geeta Rao ’19
• “Democracy at Yale: Tracing the Paper Trails of the Yale Tocqueville Manuscripts,” curated by Leland Stange ’19
• “Looking Closely: The Life and Afterlife of Beinecke Manuscript 481.101,” curated by Zachary Lee Nazar Stewart, doctoral student, Graduate School of Arts and Science