Media Radar 360 features advertising expenditure data across media formats and major markets. Users create custom text, pdf, and excel reports by media type (i.e. television, radio, magazines), product advertised, and company advertising.

• Data included in Media Radar 360 reports is limited to the United States and currently goes back 5 years.
• The Watch tab includes data on leading advertisers' activity across different media types and for select channels (YouTube, ESPN, ABC, etc.) You can also see daily advertising activity for up to 10 leading advertisers, updated monthly.

Campus-wide access to Media Radar 360 for academic & noncommercial use by students & faculty is limited to 3 simultaneous users.

Access to Media Radar 360 is provided via their web-based platform. Yale's access is limited to 3 simultaneous users. 

Note: Yale's access is provided via group user.

• Any reports saved privately may not be available when returning to the Media Radar 360 platform. 
• The vendor recommends highly that Yale users save items as "Shared with All" and editable by all. Items saved this way will be editable by all users affiliated with Yale.
• Any preferences altered or changes made to the platform may not be saved for future sessions on the platform.

For help getting started Media Radar reports, new users can use the following options:

• Getting Started: Access recorded tutorials demonstrating how to use the platform by selecting the Help icon in the lower right corner, selecting "Getting Started," and then clicking the tab labeled "Getting Started - Advertisers, Agencies, and Academic."  Scroll down below the login information to open the tutorial videos. 
  
  
  
  
• Build a custom report. You can start building reports by Selecting the "Explore" tab on the platform's menu.
  • It takes a few minutes for reports to run and produce results. Check the status of the report and see the results by clicking on the "View Report Results" heading.
    
  • Give the report a unique title. Any report not given a title will run as "Untitled" and overwrite another user's work.
• Review the Data Availability section for the most recent data refresh dates. You can find this by clicking on the three lines in the top right corner of the platform.
• Review the Methodology. This is available from the Help menu.

Have other questions? Contact business.reference@yale.edu