Media Radar 360 features advertising expenditure data across media formats and major markets. Users create custom text, pdf, and excel reports by media type (i.e. television, radio, magazines), product advertised, and company advertising.
Campus-wide access to Media Radar 360 for academic & noncommercial use by students & faculty is limited to 3 simultaneous users.
Access to Media Radar 360 is provided via their web-based platform. Yale's access is limited to 3 simultaneous users.
Note: Yale's access is provided via group user.
For help getting started Media Radar reports, new users can use the following options:
Have other questions? Contact business.reference@yale.edu