-a business approach that creates long-term shareholder value by embracing opportunities and managing risks deriving from economic, environmental and social developments(ROBECOSAM)
-creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates in the social, cultural, and economic environment (Wikipedia)
Corporate Social Responsibility (CSR)
-business practices involving initiatives that benefit society (Business News Daily)
-a corporation's initiatives to assess and take responsibility for their effects on environmental and social wellbeing (Investopedia).