MGT 410 - Competitor: Home

Researchers are responsible for ensuring that their use complies with the publishers' license agreements with Yale University.  

Please refer to our guidance on E-Resources Access and Use and Appropriate Database Use for Internships and Other Non-Academic Experiences for more information. 

Due to recent system upgrades, a majority of our electronic resources now only require CAS-authentication.  
However, select databases still require the use of the Yale VPN when users are off-campus, as indicated by this icon: .
These databases include Capital IQ and S&P RatingsDirect,
 

This guide is designed to help you research companies and industries using sources that will help give you insight into company strategy. There are more places to look than 10-Ks and annual reports. Try using these different types of resources to glean insight into strategic and environmental issues that are relevant to your company or industry of interest.

• Not sure where to start? Think about who would have an interest in the information you are looking for. Other companies? Investors? Governments? Suppliers? Understanding who might benefit from information can help you figure out where to look.


• The best research draws from and compares multiple sources. This doesn't mean you have to find every report, but compare a few! 


• Be smart! Remember, even (especially!) the most seemingly unbiased reports and associations can have motives. Numbers are numbers, but always be mindful of agendas, presentation, and whether or not information is reliably sourced.


• Looking for more resources? The Business & Management Research Guide organizes all of our resources related to business, without the company and industry research framework. Be sure to check here too!