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MGT 410 - Competitor: Home

Using Library Resources

Researchers are responsible for ensuring that their use complies with the publishers' license agreements with Yale University.  

Please refer to our policies on E-Resources Access and Use for more information. 


To access library licensed resources use the Yale Secure wifi connection while on-campus. 
Off Campus? Use VPN to access library resources.
 

Research Strategy

This guide is designed to help you research companies and industries using sources that will help give you insight into company strategy. There are more places to look than 10-Ks and annual reports. Try using these different types of resources to glean insight into strategic and environmental issues that are relevant to your company or industry of interest.

  • Not sure where to start? Think about who would have an interest in the information you are looking for. Other companies? Investors? Governments? Suppliers? Understanding who might benefit from information can help you figure out where to look.

  • The best research draws from and compares multiple sources. This doesn't mean you have to find every report, but compare a few! 

  • Be smart! Remember, even (especially!) the most seemingly unbiased reports and associations can have motives. Numbers are numbers, but always be mindful of agendas, presentation, and whether or not information is reliably sourced.

  • Looking for more resources? The Business & Management Research Guide organizes all of our resources related to business, without the company and industry research framework. Be sure to check here too!

 

Librarian for Business & Management

Business and Management Librarians's picture
Business and Management Librarians
Contact:
Marx Science and Social Science Library
Yale University Library
219 Prospect Street - Concourse Level

Schedule an appointment

Please Note: In alignment with Yale University's response to COVID-19, all appointments for research help will take place online.
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