Commercially prepared industry reports are a great way to get a quick briefing on a specific industry and begin to analyze the market and sectors and the company you are consulting for. We recommend using multiple reports to eliminate vendor slant or possible misinformation.
Using standardized codes can sometimes help you search for industries more effectively. Many of our databases are searchable by NAICS or SIC codes. Others will use their own proprietary industry classification system. Keep in mind that a company can be (and likely is, depending on the size) active in more than one industry so this may affect your searches.