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Commercially prepared industry reports are a great way to get a quick briefing on a specific industry and begin to analyze the market and sectors and the company you are consulting for. We recommend using multiple reports to eliminate vendor slant or possible misinformation.
Industry profiles that include trends, benchmark data, and call prep questions.
You will be prompted to enter a valid @yale.edu email address to access First Research using Mergent Intellect. Also available in ABI/Inform Collection.
Research reports focusing on US consumer markets and products. Reports include market sizes, drivers, and segmentation, along with consumer attitudes and purchasing habits. Also includes analyst insights and stories on global consumer trends.
Using standardized codes can sometimes help you search for industries more effectively. Many of our databases are searchable by NAICS or SIC codes. Others will use their own proprietary industry classification system. Keep in mind that a company can be (and likely is, depending on the size) active in more than one industry so this may affect your searches.