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Corporate Innovator by
Innovation is a top priority for all kinds of organizations, of all sizes and shapes, throughout the world. But innovation doesn't happen only at the executive level. People within an organization come up with great ideas that can propel the company forward. All too often, however, would-be innovators find that the organization is unreceptive to their new ideas. They are stymied by bureaucracy, power dynamics, or countless other barriers to innovation. They find themselves lost in a labyrinth that blocks them everywhere they turn. William Duggan--a leading expert on innovation and strategic thinking--offers a guide to navigating the maze from idea to implementation. He provides practical advice on communicating new ideas effectively, getting buy-in from others, winning allies, and overcoming resistance or outright opposition to innovation. Duggan focuses on the strategy and tactics of building support within the organization, exploring the crucial takeaways from research in psychology about how people react to new ideas. This book includes a series of interviews with successful corporate innovators as well as analysis of historical cases that combine lively storytelling with actionable insights. For anyone in an organization who has been frustrated with the lack of innovation, Corporate Innovator delivers an essential roadmap for going from idea to action.
Green Marketing and Entrepreneurship by
This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
The Lean-Agile Dilemma by
Over the last decade, Lean-Agile principles have become the standard methodology by which product and technology teams operate. However, Lean-Agile was written for small companies seeking new markets to buy their innovative software products, not for an average corporation with a catalogue of existing software products that must be maintained and rebuilt. The typical tech-enabled business isn't a lean startup; it's a chunky corporate. This book offers an alternative software development methodology perfectly suited for chunky corporate product management. You'll quickly find out how individual players in the corporate organization impact business performance. You'll follow the story of Blake, a well-meaning but ultimately naive, CEO of a fictional company called Acme Tech. As he and Acme struggle to maintain business performance, it becomes apparent how embedded and complex his challenges are. Lean-Agile principles are regularly misapplied in the corporate environment, causing tension, missed deadlines, and inefficient working practices. You'll see that managing software transformation at a large, mature business requires a new set of tools. Popular development methodologies are not well-suited for the replatforming exercises that chunky corporates inevitably face. This book helps product and technology leaders navigate software development projects at organizations grappling with the constraints of investor ownership.   Chunky corporates have a lot going for them: The Lean-Agile Dilemma reveals that, when managed well, they have the potential to be safe havens in a relentlessly unstable world. You will: Understand how replatforming differs from new product development Learn how to manage existing data when updating or building new software Gain tools to prioritize items in your overstuffed product roadmap Who This Book is For Product managers, product owners, product leadership, tech leadership, and business leaders at mature tech-enabled businesses.
Million Dollar Weekend by
AN INSTANT NEW YORK TIMES BESTSELLER The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend--and he's done it seven times. Million Dollar Weekend will show you how. Now is the best time in history for entrepreneurship. More than ever, the world needs new businesses and it's cheaper than ever to create them. And, let's be frank: most day jobs suck. People spend too much time doing too much work for too little money--and they know it. They want out. But, if the barriers to starting a business are getting lower and lower, why is it SO HARD TO DO for SO MANY PEOPLE? Why are there so many wantrepreneurs playing at business on social media and so few entrepreneurs actually running them? Ask yourself: Do you want to work for yourself, or start a side-hustle, but it all feels too risky and unpredictable? Have you spent time or money on things like websites and logos, but still have no customers? Are you brainstorming endlessly and waiting for the perfect idea to strike? All those Frequent Excuses are solvable. The plan is simple--so simple it can be completed in a single weekend, but so powerful that Kagan has used it to build seven businesses now worth more than $1 million: Find your Creator's Courage to overcome your fear and have fun! Use the "Million Dollar Weekend" Process to get customers EXCITED to give you money. Automate your business so it can grow while you sleep. By Monday, you'll have a market-tested, scalable business idea and you'll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom. LFG.
The Startup Protocol by
There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it's because the idea isn't feasible or scalable. Sometimes, it's because the market isn't ready, or regulators aren't ready. And sometimes, it's just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking. The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and very likely improve the odds of success. The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including: What problem are you trying to solve? And why are you trying to solve this problem? Who will help you build the solution and company? How will you build the solution? How will you pitch your company? How will you sell your solution? And, what does success look like to you, your stakeholders and customers?
What a Unicorn Knows by
What a Unicorn Knowsis your company's best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation. Why do some young companies become unicorns, while others don't? It's easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It's even easier to be slowed down by the many forces of resistance working against them- drag, inertia, friction, and waste. Offered as a playbook for exponential growth, What a Unicorn Knowsoffers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. Called The Unicorn Model. and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.- Strategic speed Constant experimentation Accelerated value Lean process Esprit de corps Drawn from the authors' successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model. promises to keep your company speeding toward lasting marketplace success.
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